About Us

Welcome to Theory of Eden!


Welcome to Theory of Eden, an e-boutique offering an inventory of designer wear apparel and lifestyle products that have been curated carefully and passionately for you!

Theory of Eden was born with the idea of delivering handcrafted products to you. All our products receive a special, personal touch either at the designing stage or the crafting stage, so that the end product always has an exclusive and personal story to tell. 

The apparel curated on our e-boutique have been designed by talented young designers from all over India and our home lifestyle products have customized art work.

Our home lifestyle products have been crafted by artisans from marginalized communities. By working with them, we not only want to help empower these artisans but also preserve the artisan culture.

Theory of Eden is environmentally conscious, and our mandate concentrates on leaving a minimal ecological footprint. Our packaging, while sturdy and sound, involves the use of as little plastic as possible. We also keep track of waste material generated and recycle and reuse. 

We want to give you the most delightful shopping experience with us, from the moment you enter our e-boutique to when you receive your package and use the products you ordered.

Happy Shopping!


Contact us


www.theoryofeden.com is owned and operated by CerulEden Retail LLP.

CerulEden Retail LLP

27/5 Saharpur Colony, Plot No. 273, New Alipore, Kolkata - 700053, West Bengal, India